This session is for anyone curious about B Corp, whether you’re considering it, partway through the process, or still not sure if it’s right for your business.
Dan will cover:
- What certification really involves, and what most founders underestimate about the process
- How to build values into your business in a way that’s genuine rather than performative
- The commercial case, and how it affects hiring, retention, sales and investor conversations
- The most common mistakes in applications, and how to avoid them
- How to use purpose as a real differentiator, not just a marketing message