Our Story

All Together was
founded to help businesses survive.

Now, we want them to thrive.

All Together was
founded to help businesses survive.

Now, we want them to thrive.

All Together was created in the midst of the pandemic by a group of friends and fellow business leaders who wanted to help small businesses survive and then thrive.

Today, our platform offers pro bono advice and support to hundreds of CEOs, helping them overcome barriers and scale their companies.

Now, with over 100 Volunteer Advisors, a growing cohort of partners, and a community of like-minded business leaders at our core, All Together is redoubling our efforts to help CEOs build better businesses.

Our Story

All Together was founded
to help businesses
survive.
Now, we want CEOs to thrive.

All Together was created in the midst of the pandemic by a group of friends and fellow business leaders who wanted to help small businesses survive and then thrive.

Today, our platform offers pro bono advice and support to hundreds of CEOs, helping them overcome barriers and scale their companies.

Now, with over 100 Volunteer Advisors, a growing cohort of partners, and a community of like-minded business leaders at our core, All Together is redoubling our efforts to help CEOs build better businesses.

Our Story

All Together was founded to help businesses survive.

Now, we want them to thrive.

All Together was created in the midst of the pandemic by a group of friends and fellow business leaders who wanted to help small businesses survive and then thrive.

Today, our platform offers pro bono advice and support to hundreds of CEOs, helping them overcome barriers and scale their companies.

Now, with over 100 Volunteer Advisors, a growing cohort of partners, and a community of like-minded business leaders at our core, All Together is redoubling our efforts to help CEOs build better businesses.

Our Values

Our purpose at All Together is to enable and encourage CEOs to support and help each other. Everything we do is underpinned by three core values.

Open Source

Open Source

If the pandemic taught us anything, it’s that business is better built together. By working collectively to pool our knowledge, we can help society by helping each other.

better business

Better Business

The days of profit-maximisation and shareholder primacy are numbered; businesses must adapt by improving their impact and contribution to society and their communities.

three things

Three Things

We want all the advice on our platform to be practical and precise, which is why we created the Three Things framework. This ensures that every All Together interview, discussion, and article concludes with three pieces of truly actionable advice our members can implement with ease.

Open Source

Open Source

If the pandemic taught us anything, it’s that we build better businesses when we’re together. By working collectively to pool our knowledge, we can help society by helping each other. 

Open Source

Better Business

The days of profit-maximisation and shareholder primacy are numbered; business must be better, and we must do it together. 

Open Source

Three Things

We want all the advice we give to be practical and precise, which is why we created the Three Things framework. This ensures that every All Together interview, discussion, and article conclude with three pieces of truly actionable advice that our members can implement with ease. 

Open Source

Open Source

If the pandemic taught us anything, it’s that we build better businesses when we’re together. By working collectively to pool our knowledge, we can help society by helping each other. 

Open Source

Better Business

The days of profit-maximisation and shareholder primacy are numbered; business must be better, and we must do it together. 

Open Source

Three Things

We want all the advice we give to be practical and precise, which is why we created the Three Things framework. This ensures that every All Together interview, discussion, and article conclude with three pieces of truly actionable advice that our members can implement with ease. 

"I work with All Together because it recognises that you get out of a community what you put in"

Anthony Fletcher, Founder of Believe in Science Ltd

Our Team

Our small administrative team is comprised of individuals with a passion for small businesses. We recognise how important SMEs are to the UK economy, and are determined to help their leaders build better businesses by providing them with access to the best advice possible.

Jamie Mitchell

Co-Founder, Director and Volunteer Advisor

Jamie Mitchell

Co-Founder, Director and Volunteer Advisor

The former CEO of Tom Dixon and Daylesford, and former MD at innocent drinks, Jamie is currently Chairman of Rare Restaurants, the operator of Gaucho and M restaurants. Jamie founded All Together In March 2020 in response to the crisis wrought on business by COVID-19, providing a platform that encourages and enables CEOs to support each other through difficult times. 

Gussy Hydleman

Co-Founder, Director

Co-Founder, Director

Having worked in start-ups and SMEs since leaving university, Gussy recognises the drive, skill and persistence it takes to run a business. She believes that the pandemic has presented business with a unique opportunity to think outside of the box, both individually and as a community, and is proud to be building an initiative which supports a new, collective mindset. 

Billy Elliott

Marketing and Operations Executive

Marketing and Operations Executive

Joining as an Intern at the peak of the Coronavirus pandemic, Billy has since started full-time. After working within hospitality businesses that struggled due to the pressures of the pandemic, he understands the support SMEs need and is completely aligned with the social purpose of All Together: to enable CEOs to support each other.

Erica Snowden

Marketing and Operations Assistant

Marketing and Operations Assistant

Erica has always been driven by a desire to help people. This is what motivated her to begin a degree in Psychology and eventually join All Together. Having been employed in retail her entire working life, Erica witnessed the effect COVID had on businesses first-hand, so she is proud to be part of All Together’s mission to support SMEs as they recover, grow and develop. Erica is a firm believer that anything is possible if we work together.

Joseph Shepherd

Copywriter

Copywriter

After graduating from university in 2020, Joe immediately began working as a content writer for a digital marketing agency. It didn’t take him long, however, to feel constrained by the industry and to seek a role that would allow his writing to be both more creative and more meaningful. Joe became All Together’s in-house copywriter at the beginning of 2022 and has since played a significant role in expanding and improving our library of written content.

Laura Baxter

Graphic Designer

Graphic Designer

Laura joined All Together in early January and has since become our sole in-house designer. She has an eye for detail and a passion for design. Whilst working abroad she experienced working on complex, challenging, and meaningful projects and believes All Together is a company with great purpose. She has since overhauled our website and social branding and continues to work closely with the company.

Jules Hydleman

Non-Executive Director and Volunteer Advisor

Non-Executive Director and Volunteer Advisor

Jules is a CEO, NED and Chairman with vast experience across the retail, consumer and business services sectors. His experience working as Chairman for innocent drinks, from start up through to sale, gave him a passion and expertise for supporting entrepreneurs and SMEs as they grow to maturity.

Pay It Forward

Our Funding Model

All Together is a not-for-profit social enterprise*, and all of our advisors work for free.

Our events and the content we create is generously supported by our Partners, but the administrative costs of connecting members with advisors and managing our advisory platform is funded by the generosity of our members.

After being connected with an advisor for 1-2-1 advisory sessions, members are offered the opportunity to “Pay-It-Forward” with a voluntary contribution of £250 to cover the administrative cost of connecting the next CEO with a Volunteer Advisor.

We are proud that our 1-2-1 sessions with Volunteer Advisors consistently achieve an NPS of over 80, with over 85% of members choosing to Pay it Forward, supporting All Together as we grow our membership and help even more small business CEOs and founders build better businesses.

*For the governance geeks, we are an asset-locked Community Interest Company.

More info

Pay It Forward

Our Funding Model

As we are a 100% not-for-profit social enterprise*all our advisors work for free. Behind them we do have a small administrative team facilitating the Collective, and it costs us about £250 to organise and support each interaction between an SME and a Volunteer Advisor.

Rather than ask for any upfront charge , we hope you will be pleased to ‘Pay it Forward’, which will cover the admin fee for the next SME CEO. This is entirely voluntary, and we do understand that some of our members simply can’t afford to contribute at this stage.

However, if you have found our service valuable and your business can afford it, you will joining the 87% of our members who have chosen to give back, which helps us to grow our Collective and support more SMEs.

*For the governance geeks, we are an asset-locked Community Interest Company.

More info

Pay It Forward

Our Funding Model

As we are a 100% not-for-profit social enterprise*all our advisors work for free. Behind them we do have a small administrative team facilitating the Collective, and it costs us about £250 to organise and support each interaction between an SME and a Volunteer Advisor.

Rather than ask for any upfront charge , we hope you will be pleased to ‘Pay it Forward’, which will cover the admin fee for the next SME CEO .

This is entirely voluntary, and we do understand that some of our members simply can’t afford to contribute at this stage. However, if you have found our service valuable and your business can afford it, you will joining the 87% of our members who have chosen to give back, which helps us to grow our Collective and support more SMEs.

*For the governance geeks, we are an asset-locked Community Interest Company.

More info