Who is your customer, and does everyone in your business agree on that?  That was the question at the centre of a recent All Together workshop with Richard Leader, a fractional CMO who’s spent 20 years running marketing functions across B2B and B2C businesses. [...]

What would happen if you disappeared for two weeks? In a recent All Together workshop on leadership, host Bruce Alexander posed this question to a room of founders and CEOs – people running businesses at various stages, from early-scale consumer [...]