At All Together, we know the job of being a CEO can be a lonely one. Even the most experienced CEOs, such as Tom, have people to turn to when they need advice and support. Tom lists two people who have been the most supportive mentors for him. Firstly, his wife Sue who “unfortunately gets dragged into minute discussions about lots of things”. Secondly his mentor, Allen Leighton, who worked as a NED at Charlie Bigham’s. “One of the best pieces of business advice I got from Allen was ‘position and listen’: ‘listen’ to what is being said to you entirely, and only when the other person is finished should you ‘position’ what you think back.”
Tom on ‘Better Business’
Tom is in no doubt that business should be run for the benefit of society, and chose to form his company as a Public Benefit Corporation. This means that the purpose of the company is a public benefit, which in Georgie & Tom’s case is to help customers improve their health.
From there, Tom’s approach is a blueprint for Better Business, both for planet and society: they have committed to being carbon neutral by 2030, are aligned to several of the UN’s sustainable development goals, pay the Living Wage ($16.50 in the US) and they intend for every employee to be a shareholder in the company, holding real equity. Tom is also planning the process of becoming B-Corp certified.
Tom’s “Three Things”
At All Together, we often ask our Advisors for ‘Three Things’ – three pieces of actionable advice that CEOs of SMEs can apply to their businesses today. Tom has chosen to offer his Three Things around building a D2C brand, although they could equally be applied to most businesses.