Treat people like celebrities
Treating your customers as celebrities is not a new concept, they are your life blood. But when it comes to your people, your VIPs, they deserve the same red-carpet treatment.
I cannot emphasise it enough: people are your most valuable asset, your customers, your stakeholders, your team and your trusted partners. It all begins with the people within your business that make it what it is, so they should be considered just as important, if not more important than your customers.
How you would react if you had a team of George Clooneys working with you. Would you behave any differently, as a leader or as a colleague? I am pretty certain that the answer would be yes. So, what would fill the gap between the culture you have and the culture that will leave competitors far behind you?
As humans we are unique, we all have something to offer, and we all want to connect. We are all important people. And business needs to recognize this. Just as we shout about treating customers, not as numbers or paychecks, but as trusted partners, the exact same importance should be paid to our people.
In supporting your people to be the best that they can be, it is important to remember everyone is unique. We all respond differently; we all have different motivators. For some it is to bring home the bacon, for others it is making a difference. Neither is wrong or better than the other, just different. In developing a culture of authenticity, you create a safe environment in which people trust and are trusted, to be who they are and to become the best that they can be. It all begins with your people.