All Together was founded amid the pandemic to help British SMEs survive. Our mission was, and is still, powered by our amazing Volunteer Advisors, current or former CEOs themselves, who offer their time and advice to small business founders or CEOs for free. But, although the pandemic is largely over, a need for advice and guidance endures – in fact was probably always there – and our mission has evolved to acknowledge this.
Previously, we offered members a one-off connection, allowing up to five hours of one-to-one advice with our Volunteer Advisors. A good start, especially during the pandemic when issues were particularly specific and time-sensitive. But long-term, we realised that this didn’t align with our aim of providing ongoing support to these CEOs, or build upon the community we had unwittingly created. And community, for those traveling a fundamentally lonely career path, has proved to be significant, too.
We didn’t name ourselves ‘All Together’ for the sake of it. We did so because we believe that building better business should be a collective effort, and the last two years have only reinforced that idea. Our ambition is to build a community of CEOs, founders and owners who share their experiences and lessons freely to help every member succeed. To make this a reality, we have initiated several changes to our platform, which are reflected in our brand-new website.