Evgeny was changed. He now understood that to lead effectively, one must know his emotions: how to listen to them, how to control them, and how to act on them, but also be able to couple that knowledge with intellect to manage his team and make the best decisions. Poetry was the nexus that enabled this process, allowing Evgeny to connect to his emotions on an unprecedented level.
From the works of the Chinese philosopher, Lao Tzu, to those of the American writer, David Wagoner, poetry offered Evgeny a medium to listen – with absolute attention and clarity – to the voice within. There was nothing to sully the integrity of his conclusions, no loaded questions to influence, nor any external prejudices to inhibit. And so not only did Evgeny’s decisions become easier to make, they also became infinitely more effective.
Poetry therefore played a pivotal role in Makers’ remarkable success by underpinning a lot – if not all – of Evgeny’s decisions, but would also act as the catalyst for the most momentous resolution of his career when, 6 years after he founded the company, he stepped down as Makers’ CEO.