“What was from day one was a love of nature”, Galahad declared, “…because I truly believe that we, as humans, are not going to save the planet, it’s going to save us.” And this deep respect and affection is clear to see in Galahad’s professional endeavours. From co-founding the regenerative textile manufacturer, Worn Again, to his role as the director of Soul of Africa, nature has always played a pivotal role in Galahad’s life. So, when presented with an opportunity to bring customers closer to the natural world than they had been for generations, he was immediately captivated by the idea.
“A childhood friend reached out and told me that he’d realised he was only healthy when he was barefoot”, Galahad recalled. “So, he thought we should be barefoot all the time.” Immediately the cogs of Galahad’s brain began to turn, and the concept of developing a product that would truly help people and the planet proved too much to resist.
“I instinctively loved the idea…to go where no other shoe had been for at least a few thousand years”, he explained. But that was all it was at that stage, an idea, a suspicion that simpler shoes could be better for us than their ‘protective, well-supported’ counterparts. What Galahad needed was proof, concrete evidence that making shoes to replicate the experience of walking barefoot would be genuinely beneficial.
“[It turns out that] Westerners feet are 60% weaker than their natural base layer”, he revealed, “and if the foot is operating at half its natural strength, then the knees, hips, and other areas of the kinetic chain overcompensate for it…which has a massive impact.”
Impressively, Galahad assured us that we can restore our feet to full strength in as little as six months by going barefoot. And so, for him, it was a no-brainer: to create a product that aligned with so many of his own beliefs surrounding business, nature, and the fate of humanity.