The festive season is the busiest period of trading for the majority of businesses, but with it comes a number of challenges. Increased demand can lead to insufficient stock, manpower, and operational capacity, but it can also cause significant problems with digital processes. Given that almost every company now makes use of tech and digital software, we thought it prudent to explore how CEOs of SMEs can protect the virtual side of their businesses during peak trading. To facilitate this, we conferred with an expert in this field – our Volunteer Advisor, Mark West.
Mark founded the independent digital strategy and innovation consultancy, People Processes and Solutions Ltd, over two decades ago. Since then, he and his team have helped countless companies improve their processes with technology, including Primark, Burberry, Hamleys, and New Look. We asked Mark for his ‘Three Things’ advice on how SMEs should prepare their digital processes for the peak trading period: