Data marketing experts, Tobin Ireland and Anthony Waller, how to harness its power and use it as your most effective marketing tool.

About this event

Join us for the final CEO Circle of 2021 for a discussion on becoming a more data-driven marketing organisation. Data and its importance has become unavoidable for CEOs across all industries. This CEO Circle will discuss how to harness its power and use it as your most effective marketing tool. Led by data marketing expert and Volunteer Advisor Tobin Ireland and CMS Law’s Anthony Waller the topic’s discussed will include:

  • Aligning your strategy – balancing customer experience with media efficiency.
  • Building strategic consent capability – and keeping out of hot water with the regulators!
  • How to organise for data-driven growth – who owns the data agenda in your business?

Our CEO Circles are active learning groups, created with CEO development in mind. They are always snappy, private and most importantly, focused on actionable advice. We hope everyone will come ready with their own ideas, learnings and questions for the group. Spaces are limited so please only sign up if you intend to come.

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2022-08-16T09:33:53+00:00
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