Our Volunteer Advisors

121 advice

All Together is powered by an army of Volunteer Advisors – all current and former CEOs themselves – who offer their time and expertise pro bono to help the business leaders of today. They have been where you stand now, experienced the highs and lows of being a CEO, and know what it takes to run a successful business.

Our ‘Vertical Specialists’ offer more specific advice across marketing, law, finance, HR and more. They are available for when particularly thorny questions arise.

All Together is powered by an army of Volunteer Advisors – all current and former CEOs themselves – who offer their time and expertise pro bono to help the business leaders of today. They have been where you stand now, experienced the highs and lows of being a CEO, and know what it takes to run a successful business.

Our ‘Vertical Specialists’ offer more specific advice across marketing, law, finance, HR and more. They are available for when particularly thorny questions arise.

Our Consumer Advisors

Adam Balon

innocent drinks

Co-Founder of Jam Jar Investments. Previously Co-Founder and Co-CEO of innocent Drinks.

Bill Ronald

Fever Tree

Chairman of Fever Tree. Previously MD at Mars, CEO at Uniq, and NED at Various.

Natalie Campbell MBE

Belu Water LTD

CEO of Belu Water. Co-founded A Very Good Company. Social entrepreneur, broadcaster, author and board member.

Douglas Lamont

innocent Drinks

Incoming CEO of Tony’s Chocolonely. Former CEO at innocent Drinks.

Edward Perry


Founder and Co-CEO of COOK.

Aron Gelbard

Bloom & Wild

Co-Founder and CEO of Bloom & Wild. Advisor to Eka Ventures and Pasta Evangelists. Investor (Including THIS, Urban Jungle, MAKA).

Giles Brook

Vita Coco

Former CEO at Vita Coco EMEA. Previously Partner at Bear/ Urban Fruit & Commercial Director of innocent Drinks. Investor (including Pip & Nut, Mindful Chef, Neat).

Anthony Fletcher


Founder of Believe in Science. Former CEO at Graze.com. Previously innocent Drinks.

Mandy Ferguson


Ind.Business Consultant & Associate at Big River Solutions. Previously MD at Harlequin Publishing, Ryvita Ltd & Ambrosia and Marketing Director at McVities & KP Snacks.

Tom Allchurch

Georgia & Tom’s

Founder, CEO and Co-Founder of Georgia & Tom’s. Co-Founder of Talk-Consent. Previously EVP fresh meals at Sun Basket, CEO of Hello Fresh Prepped Meals, CEO at Bighams.

Roz Cuschieri

Genius Gluten Free

Experienced NED, Chair and Advisor. Formally CEO of Genius Gluten Free, Commercial Director of Warburtons, NED of Marstons PLC.

Tim Lee

Mindful Chef

CEO of Mindful Chef. Previously senior at M+S and Tesco.

Mark Tanous

Bounce Foods

Co-Founder and MD of We Are Now. Co-Founder of Bounce Energy Balls. Former CEO of Bounce Foods.

Jon Wright

innocent Drinks

Co-founder of JamJar investments. Previously Co-Founder and Co-CEO of innocent Drinks.

Ben Haynes

Taste Traders

CEO of Taste Traders and Commercial Director at Bay’s Kitchen. Previously CEO of Bowood Estate, Director at Wiltshire Farm Foods and NED at Bay’s Kitchen and byRuby.

Dean Brown

Little Dish

CEO of Little Dish. Previously business director at Terra Firma and Head of Strategy for Waitrose.

Chris Jinks


CEO of Vitacress. Previously President of McCormick EMEA, MD of ghd UK, General Manager, VP Sales and Supply Chain Director at Kraft Foods.

Jette Rostgaard Andersen

Premier Foods

Former MD International Premier Foods, CCO at Glen Dimplex Consumer Appliances, and GM at Orangina Schweppes International

Phil Rumbol

The Marketing Academy

Chairman of The Marketing Academy. Former CEO of Bahlsen and Marketing Director of Cadbury & InBev. Co-Founder of 101 London.

Our Retail Advisors

Xavier Vidal

Flying Tiger

CEO of Stretchline Holdings Ltd. Previously CEO of Flying Tiger, MD of The Body Shop and Convenience Director for Sainsbury’s.

Sally Bailey

White Stuff

Chair & NED (Various). Previously CEO at White Stuff, Brand Director of Miss Selfridge and Merchandising Director at Topshop.

John Hind


NED (Various including Lavender Hill Clothing and Reef Knots). Previously CEO of Finery and Interim CEO of ME + EM. 

Jill Easterbrook


NED (Various Including Auto Trader UK and Ashted Group PLC). Previous CEO at Boden and member of Tesco Exec Committee. 

Jon Rudoe

Evolve Beauty

Founder and CCO of Nous, Director at Evolve Beauty. Previously Digital Director for Sainsbury’s and Head of Retail at Ocado.

Beatrice Lafon


Chair & NED (Various Including Crosstown and Comptoir Group). Former CEO (Various Including Claire’s and Animal). Previously NED at Pizza Express, TMLewin, SuperDry, Debenhams. 

Meg Lustman

Ted Baker

Advisor and NED at Ted Baker. Previously CEO at Hobbs. Ex Chair FTCT and interim Buying Director for John Lewis.

Peter McKenna

Rotary Watches

Ecommerce Director and Board Advisor. Former CEO of Rotary Watches Ltd, former ecommerce director at The White Company & Dwell Furniture.

Tony Page

The Original Factory Shop

CEO/Chair, and Coach primarily for PE-backed businesses. Previously at Asda, Lloyds Pharmacy, tofs, Wiggle, Konzum (Balkans), Lenta (Russia).

Our Tech Advisors

Tobin Ireland


Founder of Metagravity and Founding Chairman at Black C Media. Previously CEO and Co-Founder of Smartpipe, Trouva and Adbrain. Also Vodaphone, AOL, Sky, Lovehoney and Decision Tech. 

Greg Jackson

Octopus Energy

Founder and CEO of Octopus Energy. Previously founded c360. Angel investor and director of several innovative businesses.

Gabrielle Hase

Soleberry Advisory

CEO at Soleberry Advisory. Chair at Planks Clothing. NED Various Including Tate Enterprises, K3 and Ultra Commerce.

Julian Hearn


Founder of Huel and Mash Up Media. Previous Head of Online Marketing for Dialaphone.

Nick Telson

Design my Night

Co-Founder of trumpet. Exited founder of Design My Night. Angel investor and digital specialist.

Caroline Cartellieri


NED at Europ Assistance and Museum of London. Held Senior roles at Kingfisher, Expedia, MySpace, SunEuropean Partners, EcoHydra and glh Hotels.

William Reeve


CEO of Goodlord & NED of Dunelm. Co-founded Secret Escapes, LOVEFiLM and Fletcher Research. Former Chair/NED of Nutmeg, Graze and Zoopla.

Celia Francis

Rated People

Former CEO of Rated People and WeeWorld. Currently NED at NREP and Global Head of Business Development/Sales at Terraformation Inc. 

John Kennedy


CEO at Adlens. NED National Parks Partnership. Previously Wayfair, MOO.com and Green & Black’s.

Ragnar Jongen

DN Capital

Investor DN Capital. Previously Co-Founder of VEECEE. Previously CEO & Founder of 24Shops.

Chris Webster

Oliver Sweeney

Group Transformation Direct at Hand Picked Hotels and Welcome Hotels. Former COO & MD at Oliver Sweeny, CEO at Astar Pets and  Commercial Director at Ebay.

Chris Fung


Director & Co-Founder at Lunch.Co. Previously CEO/MD at Crussh; Advisor/Investor.

Mark West

LLX Global

NED and Advisory Board Member (Various). Formally CEO at LLX Global Business Services SA and CTO at JAB Luxury GmbH.

Moti Shahani

Blue Ridge Partners

MD at Blue Ridge Partners, Previously Founder/MD of E-Marketing and How Might.

Richard Shearer


NED and Advisory Board Member (Various). Former CEO of Bakcell and COO of T-Mobile UK.

Dominic Cameron


Chair at Zephr, Just3Things and Odin. Former MD ITV, CTO lastminute.com, Photobox and Property Finder.

Mandeep Singh


Founder and former CEO at Trouva (sold to Made.com). NED at Thrift+, Amnesty International & Angel investor in tech startups.

Jonathan Francis


Founder and CEO of Chimnie. Previously a British Entrepreneur of the Year & Head of Data Innovation at Google. Angel investor and Fortune 500 lecturer at Gemba.

Our Hospitality Advisors

Martin Williams

Rare Restaurants

CEO at Rare Restaurants. Previously Founder and CEO of M Restaurants. MD Guacho.

Mark McQuater

Revolution Bars

Chairman at Various including Roxy Leisure, Barworks and Vistage. Former CEO at Revolution Bars and Barracuda Pub Group.

Neil Wickers

Pizza Express

CEO of The Brand Fed & Ateria Health. Previously CEO at Carluccio’s and MD of Pizza Express.

Ivan Schofield


Leadership Coach, NED and Sector Advisor. Former CEO KFC Western Europe and CEO Itsu.

Jean-Michel Orieux

Paul UK

NED at Comptoir Group. Former CEO of Paul UK, Ping Pong and the Argyll Club.

Roger Whiteside OBE

Greggs Bakery

CEO of Greggs Bakery. Former CEO of Punch Taverns and MD of Ocado.

Andy Lewis Pratt

Market Halls

Founder and CEO at Market Halls.

Paul Pavli

Punch Taverns

NED and Consultant. Previously MD of Punch Taverns.

Our Business Services Advisors

Ruth Leas


CEO of Investec Bank PLC. Formally Chief Risk Officer and Head of Investor Relations at Investec.

Joanna Swash


Group CEO of Moneypenny. Previously Managing Director and Commercial Director.

Warwick Nash

The Chemistry Group

Chairman at The Chemistry Group and Ruroc. NED at Various Including Phoenix Equity Partners, Riviera Travel, and Busaba. Previously CEO Millward Brown.

Kate Jones

J.P. Morgan

Chair, NED, Leadership Coach. Chairman of Pension Protection Fund and JP Morgan Funds. Previously Financial Service leader at Schroders, BlackRock.

Andy Clark


Previously MD at Accenture. Clients including Vodafone, Schlumberger & BT.

Our ”Other Industries” Advisors

Scott Monks

Media Industries

Entrepreneur and Consultant. CEO of Rocksteady Music School. Previously Media Consultant for Ask Mother Ltd and Board Director at Channel 4.

Stephen Chandler

Creative Industries

Coach & Mentor with Chandler & Friends, and NED. Previously MD at The Wooden Table, Tom Tom nation, and The Feel Agency.

Claudia Harris


CEO at Makers. Previously CEO at The Careers and Enterprise Company and Partner at McKinsey and Company.

Ewan Lloyd Baker

Industrials, Manufacturing and Engineering

Entrepreneur, Chairman, NED, Investor. Principal at Seismic Venture Partners. Previously CEO of Hayward Tyler Group plc (specialist engineering). Also NEC of New Intelligence (manufacturing SaaS business).

Peter Kinsey

Health and Social Care

Former CEO of Care Management Group. Held Leadership Positions Within the NHS. Coach & Consultant.

Our Generalists

Jamie Mitchell

Rare Restaurants

Chairman for Rare Restaurants and Believe in Science. Previously CEO at Tom Dixon, CEO at Daylesford and MD at Innocent Drinks.

Emma Woods


Former CEO of Wagamama. Chair of Tortilla, NED of Huel, The Gym Group and GPE.

Jules Hydleman


Chairman at D3o, Moju, Rab and Trewithen Dairy. NED Curtis Banks. Previously Chairman at Innocent Drinks.

Christine Cross


Director, Advisor, NED (Various, including Oddbox, Hilton Food Group and Coca Cola).

David Haimes


Founder and Business Coach at BE Performance Coaching. Previously CEO at Obika and MD for Itsu.

Martyn Dawes

Coffee Nation

Founder & Former CEO Coffee Nation, High Growth Business Mentor & NED of Wondrous People.

Guy Rigby

Smith and Williamson

Chair, Author and Entrepreneurial Advisor. Chair of Entrepreneurial Services at Smith and Williamson. Founder and Advisor at The Entrepreneurs’ Advisor.

Ian Workman

Recognise Bank

MD and Head of Commercial Banking at Recognise Bank. Previously MD Head of SME’s at Barclays Bank UK.

Fran Minogue

Clarity Search

Founder & Managing Partner at Clarity Search. Previously Managing Partner at Heidrick & Struggles.

Mark Delaney

Dixons Carphone

Senior Consultant Strategy Operations at Remit EMEA. Previously MD at Dixons Carphone, Head of Sales at Three Ireland and CEO at United Hardware.

Andrew Shapin

Cotswold Company

Experienced Chairman and NED. Founder, Former Chair/CEO of The Cotswold Company, Former CEO of Long Tall Sally.

David Mansfield

Capital Radio group

Founder & Author of the Monday Revolution. Experienced NEC (Various, including field&flower and RAJAR and NED (Various, including Carphone Warehouse ). Previously CEO of Capital Radio Group.

Evgeny Shadchnev


Founder & ex-CEO at Makers. Executive Coach.

Iain Blatherwick

Browne Jacobson

Executive Coach. Previously Managing Partner at Browne Jacobson.

Karen Gallagher

Broughton Manufacturing

Board Advisor & Coach (Various Creative, Hospitality, Med Tech). Previously CEO/NED of the Broughton Manufacturing Group, Founder Manro Venture Partners.

Grant Coetzee


COO at Huel. Previously Business Unit Director at Greencore Food to Go, Kuehne+ Nagel and MD at Bidfood Catering Equipment

Derek Lovelock

Aurora Fashions

Chairman of Joe Browns Ltd. and The Children’s Furniture company. Previously Chairman of Aurora Fashions, Mamas & Papas and Jack Wills.

Jennifer Stephens


Co-founder of Tortilla and REVL. Experienced NED including roles at Ted Baker, Auden and Vivobarefoot. Former COO at Ted Baker.

Duncan Gibson


Chair at St Giles Trust. Former CEO of Medivet, Paperchase, Abel & Cole, MD of Brakes Group and NED of Graze.

Sthembile Nkabinde


Experienced NED, Co-founder & former CEO of Khulasande Capital Private Equity Fund, Former investment banker at Investec bank.

Our Vertical Specialists

Karen Callaghan


Co-Founder of Live + Learning. Consultant and Coach. Previously People Director at Innocent Drinks.

Liz Jewitt Cross


Founder of Cross HR Consulting. Interim People & Transformation Director at New Look. Previously at Jaeger, Joules and American Express.

Marjoleine Hulshof

People and Organisational Culture

People & Organisational Lead at Investec. Previously Organisational development consultant. Coach, Consultant and Mentor.

Irene Sandler


VP Marketing at Cognizant. Previously IoT Director at Cisco, Co-Founder of i-Planet. WUF Networks.

Fiona Fitzpatrick

Marketing & Growth Consultant

Founder of Fiona Fitz consulting and The Growth Strategy Programme. Previously at Strong Roots, Gu Puds and Nestle.

Shelly Greenway

Brand Innovation Consultant

Consultant. Co-Founder of The Strategy Distillery. Previously at Danone and Mondelēz.

Nita Woods

Sustainability Strategist

Co-Founder CAYA Club. Head Coach at Out Of The Woods. NED, Board Member and Sustainability Strategist.

Sarah Fox


Founder of Lemon Fox. Executive Director at The Leisure Property Forum. Previous Head of Restaurants and leisure at Hammerson plc.

Neil Ashworth


Chairman at Selazar. NED at Kinaxia Logistics Limited and NotLost. NE Board Director at 2San. NE Advisor to IVIS, InPost.

David Roberts

Law: Hospitality and Leisure

Co-Founder and NED of Out In Collective Ltd., NED at Incipio Group. Corporate Partner and Head of Leisure at CMS UK

Paul Chiappe


Corporate Partner at Joelson. General Counsel for Jam Jar Investments.

Anthony Waller

Law: Technology

Corporate Partner and Head of Technology at CMS UK.

George Heppenstall

Building Boards

Director at Directorbank.

Miles Otway

Private Equity and Fundraising

Partner at Connection Capitol. NED at Virgin Wines, Mr Pickfords and Tempcover Ltd.

Martin Jones


Partner at UHY Hacker Young. Previously Partner at ECOVIS and Senior Manager at KPMG.

Are you interested in joining the collective?

Being a CEO is a lonely job at the best of times, but especially so during periods of uncertainty. Given how vital SMEs are to the future of our economy and society, we believe every CEO – no matter the size of their business – deserves access to the very best advice.

We enlist an army of Volunteer Advisors, all current or former CEOs/MDs of mid-sized enterprises themselves, to offer our members the advice they need to survive and then thrive.

Our Advisors typically support up to 4 small business CEOs each year, which averages out at just a couple of hours every month, and many also host our monthly CEO Circles (active learning groups) and speak at our quarterly events.

If you would like to offer your help to the current generation of CEOs, please sign up today.

Become an Advisor