Our Volunteer Advisors
All Together is powered by an army of Volunteer Advisors – all current and former CEOs themselves – who offer their time and expertise pro bono to help the business leaders of today. They have been where you stand now, experienced the highs and lows of being a CEO, and know what it takes to run a successful business.
Our ‘Vertical Specialists’ offer more specific advice across marketing, law, finance, HR and more. They are available for when particularly thorny questions arise.
If your business’ current annual revenue is less than £500k, please visit our Start-up Advisors tab to learn how we can support you.
All Together is powered by an army of Volunteer Advisors – all current and former CEOs themselves – who offer their time and expertise pro bono to help the business leaders of today. They have been where you stand now, experienced the highs and lows of being a CEO, and know what it takes to run a successful business.
Our ‘Vertical Specialists’ offer more specific advice across marketing, law, finance, HR and more. They are available for when particularly thorny questions arise.
If your business’ current annual revenue is less than £500k, please visit our Start-up Advisors tab to learn how we can support you.
Adam Balon
innocent drinks
Co-Founder of Jam Jar Investments. Previously Co-Founder and Co-CEO of innocent Drinks.
Bill Ronald
Fever Tree
Chairman of Fever Tree. Previously MD at Mars, CEO at Uniq, and NED at Various.
Natalie Campbell MBE
Belu Water LTD
CEO of Belu Water. Co-founded A Very Good Company. Social entrepreneur, broadcaster, author and board member.
Aron Gelbard
Bloom & Wild
Co-Founder and CEO of Bloom & Wild. Advisor to Eka Ventures and Pasta Evangelists. Investor (Including THIS, Urban Jungle, MAKA).
Giles Brook
Vita Coco
Former CEO at Vita Coco EMEA. Previously Partner at Bear/ Urban Fruit & Commercial Director of innocent Drinks. Investor (including Pip & Nut, Mindful Chef, Neat).
Anthony Fletcher
Graze
Founder of Believe in Science. Former CEO at Graze.com. Previously innocent Drinks.
Mandy Ferguson
Ryvita
Ind.Business Consultant & Associate at Big River Solutions. Previously MD at Harlequin Publishing, Ryvita Ltd & Ambrosia and Marketing Director at McVities & KP Snacks.
Tom Allchurch
Georgia & Tom’s
Founder, CEO and Co-Founder of Georgia & Tom’s. Co-Founder of Talk-Consent. Previously EVP fresh meals at Sun Basket, CEO of Hello Fresh Prepped Meals, CEO at Bighams.
Roz Cuschieri
Pure Pet Food
CEO at Pure Pet Food, formally CEO at Genius Gluten Free, Commercial Director at Warburtons, NED at Marstons PLC.
Mark Tanous
Bounce Foods
Co-Founder and MD of We Are Now. Co-Founder of Bounce Energy Balls. Former CEO of Bounce Foods.
Jon Wright
innocent Drinks
Co-founder of JamJar investments. Previously Co-Founder and Co-CEO of innocent Drinks.
Ben Haynes
Taste Traders
CEO of Taste Traders and Commercial Director at Bay’s Kitchen. Previously CEO of Bowood Estate, Director at Wiltshire Farm Foods and NED at Bay’s Kitchen and byRuby.
Dean Brown
Little Dish
CEO of Little Dish. Previously business director at Terra Firma and Head of Strategy for Waitrose.
Chris Jinks
Vitacress
CEO of Vitacress. Previously President of McCormick EMEA, MD of ghd UK, General Manager, VP Sales and Supply Chain Director at Kraft Foods.
Jette Rostgaard Andersen
Premier Foods
Former MD International Premier Foods, CCO at Glen Dimplex Consumer Appliances, and GM at Orangina Schweppes International
Phil Rumbol
The Marketing Academy
Chairman of The Marketing Academy. Former CEO of Bahlsen and Marketing Director of Cadbury & InBev. Co-Founder of 101 London.
James Sturrock
Tapi Carpets & Floors
Group CEO of Tapi Carpets & Floors, former CEO of Eve Sleep and Moonpig, senior marketing and commercial positions at Direct Line Group.
Alex Nelson
PerfectDraft Europe
Former MD at Beer Hawk, former MD at PerfectDraft Europe and Co-founder at Quincy.
Nicola Thompson
MADE.COM
Former CEO at MADE.COM, former Global Customer Development Director at ASOS and Board Advisor to various startups.
David Flochel
Heineken
Former MD at Heineken UK, former CEO at Selecta, Regional President at Mars Drinks, Sales Director at Unilever, Marketing Manager at ABInbev.
Coffee Nation
Former MD at Costa Express, former Chief Executive at Coffee Nation and Head of Branded Concepts at Unilever.
Xavier Vidal
Flying Tiger
CEO of Stretchline Holdings Ltd. Previously CEO of Flying Tiger, MD of The Body Shop and Convenience Director for Sainsbury’s.
Sally Bailey
White Stuff
Chair & NED (Various). Previously CEO at White Stuff, Brand Director of Miss Selfridge and Merchandising Director at Topshop.
John Hind
Finery
NED (Various including Lavender Hill Clothing and Reef Knots). Previously CEO of Finery and Interim CEO of ME + EM.
Jill Easterbrook
Boden
NED (Various Including Auto Trader UK and Ashted Group PLC). Previous CEO at Boden and member of Tesco Exec Committee.
Jon Rudoe
Evolve Beauty
Founder and CCO of Nous, Director at Evolve Beauty. Previously Digital Director for Sainsbury’s and Head of Retail at Ocado.
Beatrice Lafon
Claire’s
Chair & NED (Various Including Crosstown and Comptoir Group). Former CEO (Various Including Claire’s and Animal). Previously NED at Pizza Express, TMLewin, SuperDry, Debenhams.
Tobin Ireland
Smartpipe
Founder of Metagravity and Founding Chairman at Black C Media. Previously CEO and Co-Founder of Smartpipe, Trouva and Adbrain. Also Vodaphone, AOL, Sky, Lovehoney and Decision Tech.
Greg Jackson
Octopus Energy
Founder and CEO of Octopus Energy. Previously founded c360. Angel investor and director of several innovative businesses.
Julian Hearn
Huel
Founder of Huel and Mash Up Media. Previous Head of Online Marketing for Dialaphone.
Nick Telson
Design my Night
Co-Founder of trumpet. Exited founder of Design My Night. Angel investor and digital specialist.
Caroline Cartellieri
Expedia
NED at Europ Assistance and Museum of London. Held Senior roles at Kingfisher, Expedia, MySpace, SunEuropean Partners, EcoHydra and glh Hotels.
William Reeve
Goodlord
CEO of Goodlord & NED of Dunelm. Co-founded Secret Escapes, LOVEFiLM and Fletcher Research. Former Chair/NED of Nutmeg, Graze and Zoopla.
Celia Francis
Rated People
Former CEO of Rated People and WeeWorld. Currently NED at NREP and Global Head of Business Development/Sales at Terraformation Inc.
John Kennedy
Aldens
CEO at Adlens. NED National Parks Partnership. Previously Wayfair, MOO.com and Green & Black’s.
Ragnar Jongen
DN Capital
Investor DN Capital. Previously Co-Founder of VEECEE. Previously CEO & Founder of 24Shops.
Mark West
LLX Global
NED and Advisory Board Member (Various). Formally CEO at LLX Global Business Services SA and CTO at JAB Luxury GmbH.
Moti Shahani
Blue Ridge Partners
MD at Blue Ridge Partners, Previously Founder/MD of E-Marketing and How Might.
Richard Shearer
Bakcell
NED and Advisory Board Member (Various). Former CEO of Bakcell and COO of T-Mobile UK.
Dominic Cameron
Zephr
Chair at Zephr, Just3Things and Odin. Former MD ITV, CTO lastminute.com, Photobox and Property Finder.
Mandeep Singh
Trouva
Founder and former CEO at Trouva (sold to Made.com). NED at Thrift+, Amnesty International & Angel investor in tech startups.
One Beyond
Founder and ex-CEO at One Beyond. LDC Top 50 Most Ambitious Leaders 2022, featured in The Times
Martin Williams
Rare Restaurants
CEO at Rare Restaurants. Previously Founder and CEO of M Restaurants. MD Guacho.
Mark McQuater
Revolution Bars
Chairman at Various including Roxy Leisure, Barworks and Vistage. Former CEO at Revolution Bars and Barracuda Pub Group.
Neil Wickers
Pizza Express
CEO of The Brand Fed & Ateria Health. Previously CEO at Carluccio’s and MD of Pizza Express.
Ivan Schofield
Itsu
Leadership Coach, NED and Sector Advisor. Former CEO KFC Western Europe and CEO Itsu.
Jean-Michel Orieux
Paul UK
NED at Comptoir Group. Former CEO of Paul UK, Ping Pong and the Argyll Club.
Roger Whiteside OBE
Greggs Bakery
CEO of Greggs Bakery. Former CEO of Punch Taverns and MD of Ocado.
Vanessa Hall
Yo! Sushi
NED at Rare Restaurants. Former Chair at Cubitt house and Vapianio. Former CEO of Yo! Sushi and Vapiano. Co-Founder of Jack & Alice.
Scott Monks
Media Industries
Entrepreneur and Consultant. CEO of Rocksteady Music School. Previously Media Consultant for Ask Mother Ltd and Board Director at Channel 4.
Stephen Chandler
Creative Industries
Coach & Mentor with Chandler & Friends, and NED. Previously MD at The Wooden Table, Tom Tom nation, and The Feel Agency.
Claudia Harris
Education
CEO at Makers. Previously CEO at The Careers and Enterprise Company and Partner at McKinsey and Company.
Ewan Lloyd Baker
Industrials, Manufacturing and Engineering
Entrepreneur, Chairman, NED, Investor. Principal at Seismic Venture Partners. Previously CEO of Hayward Tyler Group plc (specialist engineering). Also NEC of New Intelligence (manufacturing SaaS business).
Peter Kinsey
Health and Social Care
Former CEO of Care Management Group. Held Leadership Positions Within the NHS. Coach & Consultant.
Jamie Mitchell
Rare Restaurants
Chairman for Rare Restaurants and Believe in Science. Previously CEO at Tom Dixon, CEO at Daylesford and MD at Innocent Drinks.
Jules Hydleman
Moju
Chairman at D3o, Moju, Rab and Trewithen Dairy. NED Curtis Banks. Previously Chairman at Innocent Drinks.
Christine Cross
Oddbox
Director, Advisor, NED (Various, including Oddbox, Hilton Food Group and Coca Cola).
David Haimes
Obika
Founder and Business Coach at BE Performance Coaching. Previously CEO at Obika and MD for Itsu.
Martyn Dawes
Coffee Nation
Founder & Former CEO Coffee Nation, High Growth Business Mentor & NED of Wondrous People.
Guy Rigby
Smith and Williamson
Chair, Author and Entrepreneurial Advisor. Chair of Entrepreneurial Services at Smith and Williamson. Founder and Advisor at The Entrepreneurs’ Advisor.
Ian Workman
Recognise Bank
MD and Head of Commercial Banking at Recognise Bank. Previously MD Head of SME’s at Barclays Bank UK.
Fran Minogue
Clarity Search
Founder & Managing Partner at Clarity Search. Previously Managing Partner at Heidrick & Struggles.
Mark Delaney
Dixons Carphone
Senior Consultant Strategy Operations at Remit EMEA. Previously MD at Dixons Carphone, Head of Sales at Three Ireland and CEO at United Hardware.
Andrew Shapin
Cotswold Company
Experienced Chairman and NED. Founder, Former Chair/CEO of The Cotswold Company, Former CEO of Long Tall Sally.
Grant Coetzee
Huel
COO at Huel. Previously Business Unit Director at Greencore Food to Go, Kuehne+ Nagel and MD at Bidfood Catering Equipment
Derek Lovelock
Aurora Fashions
Chairman of Joe Browns Ltd. and The Children’s Furniture company. Previously Chairman of Aurora Fashions, Mamas & Papas and Jack Wills.
Jennifer Stephens
Tortilla
Co-founder of Tortilla and REVL. Experienced NED including roles at Ted Baker, Auden and Vivobarefoot. Former COO at Ted Baker.
Karen Callaghan
HR
Co-Founder of Live + Learning. Consultant and Coach. Previously People Director at Innocent Drinks.
Liz Jewitt Cross
HR
Founder of Cross HR Consulting. Interim People & Transformation Director at New Look. Previously at Jaeger, Joules and American Express.
Marjoleine Hulshof
People and Organisational Culture
People & Organisational Lead at Investec. Previously Organisational development consultant. Coach, Consultant and Mentor.
Irene Sandler
Marketing
VP Marketing at Cognizant. Previously IoT Director at Cisco, Co-Founder of i-Planet. WUF Networks.
Fiona Fitzpatrick
Marketing & Growth Consultant
Founder of Fiona Fitz consulting and The Growth Strategy Programme. Previously at Strong Roots, Gu Puds and Nestle.
Nita Woods
Sustainability Strategist
Co-Founder CAYA Club. Head Coach at Out Of The Woods. NED, Board Member and Sustainability Strategist.
Sarah Fox
Property
Founder of Lemon Fox. Executive Director at The Leisure Property Forum. Previous Head of Restaurants and leisure at Hammerson plc.
Neil Ashworth
Logistics
Chairman at Selazar. NED at Kinaxia Logistics Limited and NotLost. NE Board Director at 2San. NE Advisor to IVIS, InPost.

David Roberts
Law: Hospitality and Leisure
Co-Founder and NED of Out In Collective Ltd., NED at Incipio Group. Corporate Partner and Head of Leisure at CMS UK
Miles Otway
Private Equity and Fundraising
Partner at Connection Capitol. NED at Virgin Wines, Mr Pickfords and Tempcover Ltd.
Martin Jones
Accounting
Partner at UHY Hacker Young. Previously Partner at ECOVIS and Senior Manager at KPMG.
Louise Patterson
People
Founder of Aware Organisation. Advisor & Mentor. Former Chief People Officer at graze. Previously at PepsiCo, Camelot, Young’s.
Melissa Reed
Executive Search
Managing Partner at H.I. Executive Consulting (HIEC), various senior search positions at Korn Ferry and CTPartners, and HR leadership at Episode Retail.
Are you interested in joining the collective?
Being a CEO is a lonely job at the best of times, but especially so during periods of uncertainty. Given how vital SMEs are to the future of our economy and society, we believe every CEO – no matter the size of their business – deserves access to the very best advice.
We enlist an army of Volunteer Advisors, all current or former CEOs/MDs of mid-sized enterprises themselves, to offer our members the advice they need to survive and then thrive.
Our Advisors typically support up to 4 small business CEOs each year, which averages out at just a couple of hours every month, and many also host our monthly CEO Circles (active learning groups) and speak at our quarterly events.
If you would like to offer your help to the current generation of CEOs, please sign up today.
Become a Volunteer Advisor Today.
If you are interested in joining our army of Volunteer Advisors and sharing in your experiences as a CEO then fill in the form to join today.